Lower cost nutrition a global must-have
Inflation is directly impacting how and what consumers spend on food and beverages. It is also exacerbating pre-existing issues around health and hunger. Our Trends Survey revealed how people around the world are seeking to cope with economic pressures, what their priorities are, and what this tells us about the opportunities for brands and producers to meet current and future demands.
Globally, 1-in-2 of the respondents to our survey said they are spending more on food and beverages since the onset of pandemic-related lockdowns. A similar proportion say their increased outlay is due to inflation. Looking to the future, nearly 70% of consumers say they are actively trying to save money. But important as price is, health stands out as the number one concern of people in every income bracket. Consumers believe it should be the main driver of new product development, ahead of affordability. Further, health is a key consumption driver across many categories. Combining these insights, we see that the key to growth lies in affordable nutrition.
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